We were all (the whole GCD pathway) on the unit 7 project brief which is essentially to write our own brief. However, rather than say fine art, as graphics students we write up a series of briefs and hence projects to undertake over just one that spans the rest of the foundation year. The task of writing my own brief actually terrifies me but we will take it one step at a time and not think about writing the brief yet. Before, we actually write our own briefs we were told about this thing called "commune". Commune basically consists of 3 people who all live together for 3 days. Each one of us in the group also plan a whole day of events. I think this will actually be a very interesting and insightful way of gathering primary research. I'm excited to scratch the surface of how other people work and what inspires/prompts them. Each one of us are individual so each of us have our own ways of learning, inspiring and overall working. With commune, I believe I will be able to take a closer look at how other people work and hopefully by the end of the 3 days, enrich myself with more knowledge and inspiration on how to gather new ideas. Gathering new ideas is always the hardest part for me and this actually put me off pursuing the creative industry for a very long time.  Sometimes, I do question if I can't constantly generate intriguing ideas, then will I ever make it in the indiustry. This may be due to my nature of constantly working and not really enjoying life outside work. It may be hard, but during the next few years, I am ready to absorb as many new techniques and gather as many inspirations as possible to create work with depth. I do want to experience life outside of work and incorporate the lessons and experiences I've had in my work. With this opportunity of commune, to further enrich our primary resources, I hope to learn from my partners. 

With the subject of partners, I am still confused as to who is in my group. Not many people turned up to today's brief so it was hard to group together but having been asked by two separate groups, I'm unsure which group to go with. I have friends in both the groups, however, one group is from graphics and the other is from a mixture of fashion communication and photography. Rather than choosing a group based on who I like better in it, I want to choose a group that I know would be more beneficial to me and my subject of choice (fashion communication). I want to choose the group based on how much I can learn from them. However, I do not know which group would do this to me. The obvious choice would be the Fashion communication group but I think looking at how someone who specialises in a different specialism could also be beneficial to me as they would think in a completely different way to me and other fashion students. At the end of the day, this really just proves that learning from each other is the best.

As a mini task, we looked through our portfolios and chose the strongest pieces. I agreed with the others who mentioned how my strongest piece was my own individual project. This may be because it's very personal to me so I had a connection to the project throughout the process of creating the publications. To better my future projects I need to understand how to have a similar depth of connection to other projects. This may be a project I'll be pushing forward and could potentially extend to unit 7. I do know that I want to create a film, poster and publication as a set similar to Kpop albums to present my final outcome as. This will be a lot of work but hopefully, it should pay off and should portray the story well. 


As the interview date for fashion communication is nearing us, the pressure and stress has increased. I'm very unsure if  I will actually be able to finish everything and print it all off by Monday but I have to. After all this hardwork throughout the year, I really do not want to have to give up now or let all those all-nighters go to waste. I know, more than anyone, that hardwork does not always pay off but I do want to give this my best shot so as not to regret it later when I look back. There are so many amazing individuals in our class who always seem to pull off these spectacular photoshoots or concepts and it can be intimidating seeing as I work in a very different way. Everything I'm doing right now is new to me, I didn't even know how to take good photographs but during every project, I have learnt something new and continue to do so. Rather than sticking with what I am good at and like, I always find immense joy in pushing myself to try something new and totally out of my comfort zone. In theory, this is the only way one can find what they truly enjoy. However, this does have a downside, due to me always pushing myself to try something new, it does mean that my end outcomes aren't always the greatest in technique. I do not regret my way of working as I have learnt so many things over the past few weeks from how to conduct a photoshoot to editing a film in Premiere. 

The current project, hear make heard, is currently the most pressing thing on my mind today as I only just finished the photo shoot yesterday and thus needed to create the publication today. Indesign was my choice of software to design the publication as I learnt how to use it while layouting for the 'on the street' project in the first week and found it was the most precise software to design spreads. Rather than starting off with my writing, I edited and placed my photographs on the spreads. The overall aesthetic I aimed for was quite simple and bold with an emphasis on colour so that the reader could focus on the words on the pages. Before I started, I knew that I wanted to create a publication that made use of two different textured papers (smooth/glossy and slightly toothed/rough/matt paper. By using these two opposite paper qualities, I wanted to represent the act of genderfluidity. Originally, I wanted all the pages with photographs to have a textured finish and the paper with the writing to have a glossy finish. Usually, photograph pages are made from a glossy paper so by reversing the paper finishes I wanted to challenge the concept of stereotypes. However, in the end, I decided that the paper with the writing would flow better if it was slightly thicker and matt. It would also allow the reader to better read the text.

I actually chose to create a publication that focused on writing to contrast my first publication that merely focused on styling and photography. I did have a lot to say on the topic of gender fluidity, stemming off from my own religion, talking to parents and insight I received from my interview, so writing was not as hard as anticipated. However, due to lack of time, the writing was quite rushed and I did not get to fully explore my thoughts and ideas. 

I was actually struggling with where to place the interview I had previously transcribed, along with the photo shoot with my male model. Instead of including it into the A4 publication, I figured the design of the publication would be more interesting if I had actually created a smaller mini publication purely including the male photoshoot photography and the interview. The style of this publication more or less mimicked the style of the larger publication, except rather than a multitude of colours I decided to choose only one colour- orange. This would further differentiate this section from the main publication but still use the concept of bold colours. 


Everything seems to be very rushed a the moment, what with the interviews just around the corner. My photoshoot was very last minute purely because I did not manage to get the ideal models for this situation. Ideally, I wanted a male model that would style as both female and then male but as I could not get ahold of one, instead I used a female model who I later styled both feminine and masculine clothes on. The style of photographs were not very stylised, I wanted to create a publication that the general public could potentially relate to so all the styling for the shoot was done by the model herself. This was also in order to create a more personal publication, almost as if the publication was telling a story. If I had more time,  I would have liked to go to the public and asked to take their photographs as well to further that sense of reality. 


As I have a deep connection with my own project "Just Friends", I decided to include this project in my interview on Monday so as to present it, I came up with a plan to create 5 publication. Originally, the idea was to create something similar to a Midori travel journal to give off this sense of "memories" and nostalgia which is prominent in my work. While originally brainstorming ideas for the shoot, I had some sort of vision for how I wanted the layouts to look like within the publication itself which made this process just a tiny bit easier. Each publication represented a stage in a couple's relationship. I wanted to use text in a way to subtly prompt the readers. By repeating the words "just friends" I wanted the readers to question the photographs they were looking at. By the end of the 5 publications where it is revealed that the two girls are actually in a relationship, the viewers should hopefully have understood the concept. 


Transcription of interview

I did not realise how long it would take for one to transcribe a 30-minute interview. The majority of my day was spent transcribing the interview I conducted the day before. Going back and listening to the recording really helped in picking up information that I missed at the time. 


While discussing the topic of masculinity, gender fluidity and my project with a friend, I was lucky enough to find that she had a friend who was actually genderfluid and who was willing to actually come in and participate in an interview. This formed my core researched material. The interview today was quite informative and due how friendly and open the individual was, it did make conversing with her a lot easier. I do believe that I was a good host while conducting the interview as I was neither too pressurising and prying nor did I just brush over the details. There was a good balance but I always kept it in mind to keep my interview in her comfort zone.  I enjoyed the whole interview experience which I was previously quite worried about. The interview itself lasted about 30 minutes and during the 30 minutes, I got some quite surprising results such as how people at their secondary school were quite acceptive of their sudden changes in the way they dress (when they feel like portraying a male and when they feel like portraying a female). When they mentioned that stereotypes actually play a huge role in their lives and how they actually are grateful for it, really shocked me as I had previously presumed that they were against the stereotypes. After they explained, I cam to understand what they meant. They relied on gender stereotypes to easily transition from one gender. It does make sense in a way, if there was nothing defining a female from a male apart from their reproductive systems then how would one interchange between male and female. Surely if this were to be the case, the two separate sex's would, in fact, would merge into one. In a way, I share a similar opinion, I do think that males and females should have different defying characteristics but these characteristics should not come to harm either gender nor should it undervalue or add pressure to either. What I mean here is that for example males are usually not allowed to show deep emotion (thankfully, this is shifting) like females. I completely disagree with this as it has brought great harm to males around the world.  There have been scientific studies that show that due to this stereotype, the increase in male suicide has even increased.  Actually, now that I am typing this up, I do actually feel that stereottypes are more harmful than anything else. 


Having been stuck on how I perceived masculinity for a long time, I discussed the topic with a non-fashion communication friend. We just generally had a conversation about the topic at hand which helped me to start sorting out my thoughts and ideas about"masculinity" and "contemporary masculinity". After a while, I realised that my brain was frazzled due to the polar opposites of the meanings of masculinity and contemporary masculinity. While explaining my thoughts on both these themes at the same time, I realised I was trying to create some sort of link between the two contrasting themes. Going along with this theme, I ventured into some recent articles that touched on the subject of masculinity, I avidly looked for the reasons for why the concept of masculinity and contemporary masculinity was so obviously different. In doing so, I found very recent articles on how the image of a manly man is completed hated on and how we do not want to associate ourselves with this image due to Trump being pro "manly". Fashion designers such as Mr Porter, who originally always took inspiration from traditional masculinity has started to move away from the rigid structures of the garments and in its stead brought more expressive, free-er flowing clothing. Designers have started to change the way they look at the actual form and sway off menswear garments. This ties in with how men tend to not express themselves which hinders their chances of creating a truly strong, meaningful relationship with their friends and thus leaves them more vulnerable than when they first started off with. Research has shown that this has lead to a rise in male suicides and is the leading contributor to this. This appalled me. In a society that is lead by feminism, we much remember that feminism is the EQUALITY of males and females. In the job market, females may have this advantage which is currently being addressed. However, in just focusing on women we have neglected the urgent need to give males the emotional support needed to live in this harsh life. Instead of facing this problem face on, designers have tacked this issue through fashion, creating swaying and looser fitting forms and losing the rigidness of traditional menswear in order to create more emotion within the strides of the men. In this sense, we can see where the notion of contemporary masculinity has come from. However, I have a sense that the perceptions of masculinity are not just shifting but are getting overtaken by femininity, leaving many men confused on what they should be- a flower boy or a macho man. For example, in the London Fashion Week Mens, I was surprised to see how women were cast to walk down the runway. Originally  I  wanted to base my project on the concept of femininity completely taking over masculinity. For my visuals, I wanted to create a series of photos. The photos would start off with a female wearing very masculine clothes and then as the publication progresses, the model adds on clothing that is much more feminine in nature. By the end of the publication, the females;e model would be wearing a feminine outfit. This could also be done the opposite way where a male starts from the back of the publication (wearing feminine clothes) and then shifting into more masculine outfits. Or this idea completely reversed. 


To help us aid our thinking and brainstorming process in regards to yesterdays visit to Westminster University, we had a mini brainstorming session in class and a mini task where we paired up and created a layout of a double spread based on one aspect of masculinity.  During the brainstorming session, we were all pretty confused and we ourselves did not know how to answer the question "what is masculinity".  Thankfully, I was not the only one who was stuck at this point in time. What seemed like such a simple question, in reality, stumped us all. For me, there was this constant battle between what masculinity is now and what it was or stereotyped to be in the past.  After the struggles of the initial brainstorming session, we carried on by partnering up and discussing our ideas on the topic. I worked with another person who I have never worked with and sat at a table with other individuals who I also never worked with. Due to this, new and interesting topics were discussed such as how the notion of masculinity itself is shattering and whether masculinity is associated with sexual orientation.  I was fairly interested in how due to more individuals and a greater number of individuals from our generation and the generations below us, identifying with both genders, has created this mix of masculinity and feminity. They don't fit under either or both. In theory, there's a need for a kind of middle ground between the stereotypes between males and females. This would be ideal. 

For our mini task, we were very unsure of what to base our layout on. After talking to Tim, we ended up choosing to ask questions about leather jackets. I was surprised at how specific the topic was but at the same time, this proved to come in handy and helped create a stronger spread. Tim had emphasised how the information and writing aspect of this task was more important than the layout and imagery so we asked 3 people their thoughts on masculinity. While designing the layout, we placed these answers from the 3 individuals onto the page first and then added in imagery etc. However, this layouting job was pretty rushed and there were some disagreements on how to layout the spread.  I wanted to spend more time on the design elements but my partner wanted to get it done with as quickly as possible. The spread we created together did not suit my taste as the elements on the  2 pages did not flow but we still presented with this version. During the mini-crit, I picked up on how a successful double spread layout created the illusion of there only being one page rather than 2 separate pages. When I redid the layout for the mini task in my own time, I made sure to incorporate this concept into the layout. By incorporating aspects of the first spread that I enjoyed and tweaking the rest, I managed to create a stronger and more visually appealing spread. Although it is more visually pleasing, I did not compromise on the literacy aspect, by using the right colours and layout, I could actually place more mephasis on the writing.    

For the second half of the day, we came up with quick proposals on what we would base our project on. I am still very unsure on what I will be basing my project on but at university, I said that I may be basing the project on either fitted suits or colours. However, I do think that the suit idea is too overdone and not very original. For that project I wanted to focus on not just suits but the fit and form of a msculine shilloute. How far can the shilloute of a garment change and stilll be considered as "masculine". Always fascinated by colours and the emotions they can provoke and communicate, I even discussed the idea with Tim but he mentioned how it was really easy to become cliche with the particular concept. I believe I need to learn how to explain my ideas verbelly in a better form as I usually accept what peopl say as soon as they say it and then regret it later. 


 After spending the past 4 days continuously working on the audio track and the film for this project, I was quite nervous to present it to the class. Personally, I am happy with the outcome I created with just the film media we had shot and the mashup of the 2 distinct songs as I believe creating a substantial film with the minimum media that was in no way directed for the film but was shot when the photoshoot took place is quite a tricky feat. Furthermore, due to how opposite the two songs were, the actual, mixing off the song was extremely hard. 

Crit feedback:

We were told that the film wasn't completely there yet as it was too short which I was quite confused about as it was actually longer than the allowed time of 1 minute. However, I do understand this may be due to the sudden ending, leaving you wanting a bit more. I think adding in a title and credits would help with this aspect. Sara Kiani, on the other hand, enjoyed the film, commenting on the quirky music in particular. I don't think she recognised the music that was chosen from her list of music recommendations. If we had explained this earlier on, it might have evoked more emotion from her. She also mentioned how she liked the hidden and playful rendezvous going on between our two male models in the film. I was quite proud of this as all I had to work from was the film recorded during the photoshoot which in itself did not have a narrative. The last minute decision on adding in subtitles also aided the narrative. Once again, rather than copying the poster at this point or placing the subtitles at random film shoots, I made sure to actually place them in order to create a narrative. This part was quite tricky as the quotes seemingly had no relation to each other but it was my job to create this connection. 

  • next project introduction
  • going to westminster to see the colelction- fascinating makes me want to study design


  • using film shots to create film
  • but first remixing music 
  • learning how to use audacity
  • remixing was hard because the music types was sooo different
  • film shots turned into film 


Today was our designated 30 minutes shoot day. We hadn't yet chosen which garments we wanted on which model si everything was a bit rushed. Furthermore, the models arrived later than we anticipated so we only had a few minutes left until we had to go in. This just added to the pressure off styling them in under 10 minutes and getting their hair and makeup done at the same time. I do think the styling lacked quite a bit and the way we paired the clothes didn't really show off either the concept nor the garments itself.

During the shoot, I do think we spend way too long shooting as many photographs as possible (basically what we did during the entirety of the 30 minutes. We should have instead either spent 15 minutes on directing the photography and film or taken a select number of strong photographs, spending the rest of the time shooting for the film. Furthermore, during the whole task so far, I believe one of the girls in my group hasn't really contributed much, whether it being with concepts or actually directing/shooting.

The concept behind the shoot, to me, was to challenge myself to create an interesting film with just the film shoots caught while Kristin took the photographs. In a sense, I was looking for something more natural but still sort of staged. However, in hindsight, I should have also conducted some directing to get the film shots I wanted such as more flowing movements and movements of the fabric of the garment itself.


We finally got to see the garments today. Since we have to create a campaign to promote the garments, one would think that the garments would be the most important stage when researching. It's almost funny how the garments were the last thing we looked at before the photoshoot. Thankfully the garments were very similar to what we had imagined they would be but they did lack a lot of colour which I did not comprehend. Furthermore, Sara Kiani herself had mentioned that she loved the colour and as our plan did not include colour, I was quite hesitant. If we had met Sara Kiani on the Thursday that we were briefed on the project, we could have created something more focused on the colours from the Iranian side rather than the colours from the Danish side (which are monochromatic in nature).

During Sara Kianis brief, she did explain how her main source of inspiration was from a book she had read. Reacting to this, I wanted to incorporate books within our props used in the background. I don't practically understand why we're using flowers as our probs. If the flowers held significant value, for example, if it resembled Irans national flower or Scandanavia's national flower then this would add more depth to the campaign and would make sense. However, we are unable to get these flowers in time since our shoot is tomorrow. I feel like we started off strong and kept the clients aesthetic in mind but then slowly drifted off into some other aesthetic that does not reflect the garments and concept behind the collection well. The shoot was very much in favour of my partner's style and it became too stylised. I think we have to always keep the client's intentions in our mind and as communicators, we have a role of communicating the concept behind a product. Of course, having an individual style is very important but when the style interferes with the communicative process it is better to hone down the style.


Hey_Reilley joined us during our class at university to participate in the crit session for the morning. Hey_Reilley being present during crit, proved to be very useful in my opinion as we got feedback from a real life individual who does what we did over Christmas for a living. He was very insightful on what type of methods worked and what didn't for example, using aesthetic imagery to was a good way to draw in the audience to click the post. Hence, you would have caught their attention. Catching a 

Hey_Reilley came back into uni to participate in the crit session for the day. I found, Reilley being there to be quite useful as we got feedback from a real life individual who does what we did over Christmas for a living. He was very insightful on what methods would work and which wouldn't. I was pretty amazed by the way people took this brief and molded it to their personal tastes. As we didn't have enough time to go around everyones social media, we instead just talked amongst each table and then collectively decided on who we nominated to speak to the whole class. I believe I need to improve my communicative skills as when it got around to me, I feel like I let myself down in explaining what I had created and why I had done so. However, one particular social media account stood out from our group to me. The fact that it had a strong core idea and something teenagers could relate and participate to made me belivee it was a strong project. As teenagers use social media the most, targeting them in particular was a good strategy. Pointed out by Hey_Reilley, he also portrayed the darker and deeper story behind images through aesthetic and intriguing imagery/photoshoots. These photos would hence capture the viewers attention, resulting in them clicking the image and reading the caption. Actually capturing one's attention is very hard, especially through social media where we're constantly being bombarded by dozens of images. My strategy was the complete opposite in the sense that I wanted to convert these seemingly "beautiful" photography into vile and disturbing ones. Others in general did enjoy the fact that I had drawn out blood onto the photos and they agreed that it was quite clever.


In the afternoon we were introduced to our new brief ie. Sara Kiani. This brief was all to do with having a client and responding to their brief. We are given the task of creating a poster and 1 minute film as a campaign for Sara Kiani's collection. We are only allowed 30 minutes for shooting both the film and the poster. When they announced this, I was shocked. I usually spend a long time conducting my photoshoots so having to both conduct a photoshoot and generate enough content to create a film stumped me. Thankfully, we partnered up for this task so the pressure was shared between us. We ended up going in a group of three as another girl in our class didn't have a partner. I've never worked with the two girls I'm working with for this brief so I think it'll be both a challenge to get to know them and how they work and will hopefully produce interesting results in terms of different personalities mixing together.


Today was the storyboard workshop day. The day involved a lot of drawing in a short time ie drawing in 45 seconds etc. I was not very good at this and it's something I really want to improve as I think it's a vital part of communicating ideas to a group or team of people. Going to the location and looking at the area at different angles was a very beneficial technique that I want to incorporate into my own process while brainstorming. It was beneficial as it allowed me to consider good camera angles.


As it's now the Christmas break, I'm going to take this opportunity to catch up on sketchbook work alongside other extended projects such as the film and moving body project. I further want to enrich my studies by participating in my own project. Going back over the "on the street" project, I wanted to present the chosen photographs in an interesting way in my sketchbook. I've decided to use my sketchbook as a means of  visually extending my projects as well as for brainstorming purposes. This way I can both visually represent


Being quite ill over the past few days, I was not looking forward to today's crit session as I did not manage to finish my sketchbook work or my workflow. However, I was pleasantly surprised by the positive feedback I received from Jo. 

On the street/publication:

-Illustration and photography in your sketchbook with research on styling/wardrobe ideas.

-Strong illustration style.

-Final outcome: strong photography and styling in the magazine – the layout is considered and a good combination of detail and full-length shots.


Movement / Film project:

-Your film has a strong narrative from the start to the end.

-The way you focus in and out of the shot adds to the film and it is well edited – as this is the first moving image piece you have made! (Using Premier)

Hey Reilly:

-Will be using collage and illustration techniques for this project.


-Reflection is good on workflow – continue working in this way for the remainder of the course.

-Annotating research imagery and explaining why they inspire you and influence your own work. Document tutorial feedback as well as crit feedback in your reflective notes.

 Action Plan and Advice:

On the street / publication:

-Work into sketchbook pages with illustrations and collage over the top of your photographs.

Movement / Film project:

-Enlarge your film mood board in your sketchbook to A3 size (or similar) to fit onto an A2 sheet for your portfolio.

-Add film stills to your sketchbook / these will be enlarged for your portfolio as well.

-Photograph your friend in Indian Dress / could be close-ups and details of hand movements etc to accompany this project.


-Add annotation to the film references and photographs in your research section: How do they inspire you with your own work? What specific techniques do they use that you could use in your own work etc…. Why have you chosen these Images? Think about which Photographers / Stylists / Art Directors you admire or are influenced by and why – add to workflow. Visit the CSM library and spend 2 hours purely looking at their archive of magazines and identify which fashion shoots you think are great and who has made them!


Today, we had the opportunity to aid the BA fashion communication students with the running of the annual white show at CSM. My two main roles for the day were bringing up models to the fashion room and to take part in the performance aspect that ran throughout the show and pre show. I was quite sad that I was not part of the backstage team as this is what I am interested in and would have been very good first hand experience for the future. However, even just being part of the team to help run the show was exhilarating. At the times when I did not have to perform my roles, I made sure to help out backstage. Throughout the day, I was completely mesmerised by what was going on behind the scenes and the sheer amount of work that was put in to run the show. From makeup artists to dressing up to lighting, there was so much to do. At times when I did not have anything to do, I put myself forward to ask if anyone needed help or if there were any tasks that needed sorting. Due to this, I managed to work a bit backstage, sorting out the models that had their makeup and hair done from the others. Being a part of the team filled me with a sense of joy and purpose, The atmosphere around the room was one of excitement and nervousness. There was this unspoken unity amongst everyone backstage. The models, the photographers, the hairstylists, the makeup artists, the students and everyone in between all had the same goal- to put on a fantastic show. The feeling of being in a team who all have the same motivation determination and end goal is absolutely the best feeling one could have. This further enforced my strong desire to work behind the scenes in production, photo-shoots and styling. Overall, the whole day was spectacular and I enjoyed every aspect of it from arriving early to set up everything for the models to cleaning everything up once the show was over. I hope to one day run a fashion show with a team of people just like today!


To help aid us with our project brief, we spent the day today working with a client and creating a social media campaign based on their interests. I feel like my partner and I missed the mark when it came to the vital part of the task-the questions. After the task, I realised just how vital of a role questions play in tailoring the campaign to the client. We should have asked more specific questions while talking to our client as we only asked generic questions. However, I want to incorporate creating some sort of survey or asking questions when I create my campaign.



Today @hey_reilley gave us a talk in class about his work. I found his way of thinking quite fascinating and how he's always on top of the trends very inspiring. We learnt about how he started and how his instagram grew to what it is now over the years. I enjoy the light hearted humour and fun present in his instagram posts. My favourite posts were off the mix between moving image and stationary cutouts. They were new and intriguing to me and created very vivid visuals. It was quite funny how juxtaposing different elements that seemingly does not relate to one another could create interesting artwork that changed our views on each element. It was intriguing to learn about social media campaigns however I have no idea what I want to base my social media campaign on.


To help aid with our brief, we had a movement workshop where we learnt to  direct movement. I found this class to be very helpful as I had always previously found it quite awkward to direct someone while shooting. The class also taught me how subtle changes in pace and action can completely change the mood of the whole sequence of movement. At the end of the workshop, we were instructed to go through one action, exaggerating it every time. This I enjoyed and gave me ideas of a repetitive routine we do everyday such as a morning routine. I could potentially focus on a morning routine but every day I could maybe exaggerate the movements or lessen the movements.

We were also introduced to a website called ukmva.com by Jo. As I discovered, I absolutely love this website. This one particular music video called bonobo- no reason, left we completely awestruck. The set design was amazing to say the least. While watching it, all I could thing about was HOW. How did they film this music video? How does the set design look like? With all these questions, I had to look at the behind the scenes of the music video and to my surprise and to the surprise of all the others I have shown this too, the music video did not contain green screens or special effects. Every room was built by hand and got smaller as it went along. The amount of meticulous dedication here struck me. I would love to be in a production crew like this.  The whole idea is very innovative and captivate.


Today, I had my photoshoot which took much longer than I had initially expected. Now I know that the next time I plan a photoshoot, I should allow for more time.  Before the photoshoot, I went around Primark with my model to source clothing for the shoot. I used these clothing alongside my own clothing brought from home. Due to how long the photoshoot took, I did not have much time to edit each photo. I self taught myself indesign, which is the software I used to layout ,y photographs for the publishing. 


At the group tutorial, I discussed my initial ideas with Tim he said how he liked the geometrical cut of colour against the black and the low angle of the photograph. These were two aspects I wanted to keep consistent in my publishing as well. He further stressed on the importance of a strong reference point. While initially brainstorming ideas, I noticed that the voluminous outfit and the slight angle of the head reminded me of the Victorian era.  Furthermore, the angle of the head in the photograph  gave  off a feeling of 'superiority'. Along these lines, I started looking at what people with power wore (aristocrats). At first, I was mainly focused on the Victorian Era and took notes on what I could possibly incorporate into  the styling such as ruffles, high necks, bulbous skirts/hips and layers. However, after more research I decided I wanted to incorporate more than one culture. Hence, I started by looking at Chinese culture and what they wore in their Dynasty Era. I took an interest in the makeup and elaborate hair/hairstyles found in the Chinese Dynasty era. As a way to combine the Chinese and Victorian elements, I decided I would focus on Chinese makeup and hair while the fashion would be more predominantly inspired by the Victorian Era. To take this a step further, I decided to use an Asian model, once again juxtaposing the Chinese and Victorian elements. 


During the weekend, I went scouring around looking for interesting clothing pieces that related to my list of words:

  • Black
  • colour blocking 
  • shapeless
  • androgynous
  • oversized
  • graphic
  • see through/exposed 

However, I found it was actually quite hard to find certain garments or styles of clothing so ended up buying only a few items and sourcing the rest from my own closet. My partner did not have many interesting garments either so our clothing selection was very limited. This was a limitation we had to work around. Due to the lack of variety in clothing such as colours and textures, I did find it harder to think out of the box and be more creative.  My partner for the day was more interested in photography than styling which I figured would be the perfect combination as I am much more interested in styling than photography myself. However, this proved to be yet another challenge. I would suggest we should think more abstractly while styling yet my partner would be confused and lost. Every time she styled me, she would think too literally. Rather than say looking at a skirt and thinking about how it may be worn in a different way, she would just think a skirt is a skirt so it has to be worn around the hips. This mentality was hard to break down for her. To make it a bit easier, we decided that I would be the stylist and she would be the photographer. However, once again this was challenging as I ended up styling myself without being able to see how I looked. 


  • narrative- images should speak to each other- edit out more until they do
  • favourite photographers- portrait and the pink and black style
  • colour blocking was good
  • striking
  • visually out of place next to the rest of the photographs
  • questions whether it's one garment or two
  • places garment that is not meant to be worn one way onto another place


The brief for the next week is "On the Street". Today, we created a list of 'the rules of photography' such as not blocking the camera lens and setting up the correct exposure. We then broke these rules and planned a route around archway to go down to take photographs implementing these broken rules. I realised that breaking the simple and straightforward rules such as keeping the camera still and not overexposing produced more interesting results than the more complicated rules. 

The two rules I chose to break were 'correct exposure' and 'keeping the camera still'. I enjoyed the results of the 'correct exposure' photographs over the 'keeping the camera still photographs as they created this very dark atmosphere that changed the mood of the scenery. I  have always been drawn to darker editing as I feel they contain more emotion.         

We were then instructed to place the photographs in indesign.  Having never used Indesign before,  I was introduced to grids and found planning/creating layouts to be much easier and cleaner on the software. While  placing the photographs in a grid format, we subconsciously start creating  connections between the photos and thus try to find a narrative. The placement of the photographs on the grid can be a very important aspect that aids in envisioning this narrative. 

Crit session 

  • black and white- timeless, emphasises elements in the photograph, creates atmosphere, do not use just to unify a set of images as it has a historical reference. 
  • mixture of different ways of un focusing [blurry/unfocused/shifted/low angle/perspective]
  • direction of where people are looking
  • close to subject->atmosphere?